Seasoned Corporate Communications Professional
Focused on Strategic, Integrated Corporate & Marketing Communications and Public Relations Management
Personal Statement/Philosophy
My diverse background covers virtually all aspects of corporate and marketing communications — including PR and management of agencies.
WHAT WILL YOU GET FROM ME?
I will develop and implement fully integrated communications programs supporting your corporate brand positioning goals – aligning industry analysts, marketing managers, sales staff, and executive management.
Or, if what you need is someone to provide prize-winning copywriting and editing for everything from press releases to product line and corporate brochures, annual reports, feature articles and interviews – CALL ME TODAY!
WHAT EXPERIENCE DO I BRING?
20 years in the business, along with substantial experience in both management and project roles gives me a uniquely broad view across industries.
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Let Me Share My Expertise With You!
Call Now — There’s No Obligation.
We can talk about particular projects, or we can just talk about working with limited resources in this troubled economy. Call 603.321.8272 or email: bmsiegel@comcast.net
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STRATEGY & INTEGRATION: CRITICAL LINKS IN THE MIX
I firmly believe in strategic, integrated communications. I work with any other groups and levels of management necessary to define and support a plan that brings PR, collateral, advertising, executive speaking and interviews, articles, product announcements, white papers, sales guides, Web content and organization – i.e., all forms of communications – together into a coherent message that accurately, clearly, and successfully conveys your organization’s intended message, image, and brand.
WHY DO YOU NEED SOMEONE WITH MY EXPERIENCE?
Sooner or later, the economy will turn around, and start climbing back onto its feet again. When it does, how well prepared will you be for highly competitive environment, no doubt with a new set of rules than before the economy took its nose dive. This is the perfect time to start preparing for a running start — and leave your competition wondering how you managed it. Now is the time.
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Call Now — No Obligation. Let’s talk about how to meet the challenges of the new business environment. As the recession winds down, the economy begins its slow recovery, and business needs, tools, and approaches have to change. Call 603.321.8272 or email: bmsiegel@comcast.net
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Ask yourself these simple questions for starters:
> How ready will you be when the economy starts to turn around?
> Are you preparing for that turnaround now, or will you still be operating under the old rules of business, hoping you’ll have time to think about it tomorrow?
> Are the key stakes in your plan based on “Why do today what I can put off until tomorrow?”
> Will you have the experienced, trained staff and supporting resources to respond quickly and effectively, right from the start — or will you be left holding a bottle of “catch-up” for your consolation prize?
> Are you planning for growth, or reacting to whatever daily pressures you find when you come into work each day?
It all boils down to this one central question: Will you be prepared when the future arrives?
Some of your competition are already looking ahead – and preparing meet it. And to profit from it.
PUBLIC RELATIONS & CORPORATE COMMUNICATIONS: THE NEW P&L CENTERS?
Marcom, Corporate Communications, and PR can now be seen as true P&L centers. Every thousand dollars saved by making processes more effective and efficient, and employees more productive, adds a thousand dollars to your bottom line. If your communications materials are not up to the new challenges of business, you’re sure to lose revenue. Compare that lost revenue to the long-term ROI of preparing now. You already know that when a client wants you to deliver, they want it now.
What will tomorrow bring? Nobody knows for certain — but you have to operate under the assumption that the wind blowing over the horizon is nothing less than the shock wave preceding a storm of new business and revenue opportunities.
Don’t play by your competitors’ rules. Surprise them. You can’t afford to play the “We’ll catch up as soon as we figure out where it’s all headed” game. There is no catching up once the gates have opened and the business starts flowing in again.
Tomorrow is already here. Are you ready?
Don’t let the opportunities to succeed and profit slip through your fingers while you’re trying to play catch-up. Simple risk assessment will tell you that spending a little today is a whole lot better than losing it all tomorrow.
It’s the organizations with the foresight to prepare before everything turns into “We have to have it now!”, who will grab the juiciest plums from the revenue tree.
Need Help Planning New Communications or PR Strategies?
What you need now — not tomorrow — is what I can help you put together: a well designed, carefully thought-out, strategic and tactical plan. Comprehensive and realistic enough to help you — and your organization’s field force — present a clear vision of where you’re going and how you intend to get there, bringing your clients with you.
With more than 20 years in the communications field, I can help you put that plan together — including an assessment of where you are now compared to five or ten years ago, and where you intend to be five years from now. Standing still and waiting for good news is not a plan, it’s just putting off the inevitable: failure to keep up with the competition.
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Call or email me now, and let’s talk about what we can do together to meet tomorrow’s requirements! 603.321.8272
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We can talk about developing communications strategies, or executing an existing plan or project, large or small. Or about defining a clear, forward-thinking branding and positioning plan, backed up by a team of experienced communications professionals who are ready now, Not tomorrow. Now.
Call today — tomorrow is already here. Don’t be left behind or caught unprepared. That’s what your competition is banking on. The time is now. Let’s discuss what your next moves should be and how they’ll support your strategy, your message, and ultimately your bottom line and success.
