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Executive-Level Leadership

  • Proposed global Marketing reorganization, adding VP-level responsibilities to my own PR and Marketing Communications responsibilities, reporting to the CEO
  • Developed joint marketing programs with partner executive management

Profit Recovery and Retention

  • Negotiated 40% reductions in trade show and event commitments, avoiding most “kill fees”
  • Cut Annual Report budget by more than 33% by taking over management of creative, production, and distribution
  • Negotiated creative and PR agency contracts, reducing budgets by as much as 65% over the course of two years, while maintaining quality output and aggressive media outreach
  • Cut Sales Proposal process time by at least 50%, increasing professional quality and corporate consistency among various industry consulting groups
  • Increased management of sales proposals from $9.5M in value to over $13M within one year, extending coverage to all major industry consulting segments
  • Reduced press release process time by 50% and distribution costs by almost 75%, saving  $75,000-100,000 in direct costs while averaging 3+ major press releases per month
  • Saved $10,000 in creative expenses and $25,000 in production costs of Annual Report

Team Building and Leadership

  • Managed post-acquisition integration of Marcom groups, bringing operations in line with new brand strategies and sales models
  • Built and managed PR and Marcom groups through periods of budget reductions, developing new systems to streamline operations while increasing productivity
  • Provided team leadership, mentoring, and coaching to staff within and outside my own groups

Writing and Creative

  • Several award-winning Annual Reports
  • Proposed and managed production of award-winning customer magazine: transforming 4-6 page newsletter into 32-40 page magazine
  • Co-led cross-functional team to create Hewlett-Packard’s first customer-focused Web site
  • Led internal team to completely redesign and rewrite Corporate Web site
  • Wrote client press releases that became part of Canadian university’s communications curriculum
  • Defined new sales collateral models, and wrote product literature, sales guides, white papers, and Web content

Contact Information:

Bill Siegel




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