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Resume and Publications

CAREER RESUME

My career has taken me through a progression of high-visibility positions as Lead Copywriter, Senior Sales Promotion Specialist, Group Supervisor, Creative Services Manager, Director of PR and Corporate Communications, and founder of Marketing consultancies.  My full resume follows:

Professional Experience

2008 – Present     Siegel Communications & Associates (NH, MA)

Principal Consultant

Siegel Communications offers close-contact, integrated PR and marketing communications, project development and management, process consulting, and copy writing and editing.

♦ Productive partnerships with Fortune 100 and mid-size high-tech and non-tech firms

♦ Highly skilled at integrated PR strategies and plans, effectively articulating positioning, branding and message

2005 – 2008     Global Insight (now IHS Global Insight)   MA

Senior Consultant/Marketing and Sales Proposal Manager

IHS Global Insight is a $200M+ world-leading economic forecasting, news reporting, and market analysis consultancy with offices and 4,200 employees around the world.

♦ Accomplished major restructuring of sales proposal process, significantly reducing preparation time

♦ Built and led cross-functional, cross-company, worldwide sales and consulting teams

♦ Collaborated closely with consultants and principals on feature articles and columns for trade and industry media

♦ Proposed and implemented comprehensive Client Case Study program

2001 – 2004     Tecnomatix Technologies (now Siemens)   NH

Director of Public Relations and Corporate Communications

This $125M company developed industry-leading manufacturing process management software suites and consulting services for large Original Equipment Manufacturers (OEMs), such as BMW, Fiat, Ford, GM, Renault, Volkswagen, Airbus, Boeing, Lockheed-Martin, Pratt & Whitney, and Motorola, among others.

♦ Instituted highly productive team leadership, management reporting, and press material mechanisms

♦ Efficiently managed PR agency search, defining standards, negotiating contract, setting strategic goals

♦ Integrated agency and internal staff, creating strong, integrated, and empowered team

♦ Streamlined PR processes to raise effectiveness and productivity

♦ Arranged executive interviews; coached executives for on-point message delivery to major media

♦ Successfully collaborated with management of strategic partners and customers worldwide (including Ford, GM, BMW, Nissan, and others) to develop and execute joint marketing and PR projects

♦ Built and managed highly productive team to redesign corporate Web site to more accurately reflect corporate and brand positioning – while cutting development costs by an estimated $75K+

 

2001     Segue Software (now Borland)   MA

This $80M company was a leading developer of innovative suites of automated Web quality management solutions, including Web site development, monitoring and testing, and performance diagnostics.

Director of Corporate Communications and Public Relations

♦ Oversaw trade show management and vendor negotiations, saving estimated $500K within six months

♦ Redefined marketing and sales collateral model; wrote product material, case studies, and articles

♦ Proactively took on Annual Report production, increasing team productivity to create high-quality Report at $60-$70K under budget

Education

♦ Clark University (Worcester MA)  B.A. English/History (minor concentration in sociology)

 

Awards and Other Accomplishments

♦ VISITING LECTURER: Harvard Graduate School, presenting to class and coaching PhD candidates

♦ AWARDS: Annual Reports, Corporate Magazines, and Product Brochures, including NEAA, Boston Publicity Club, Printers Guild, Bell Ringer, and others

♦ JUDGE: New England Advertising Association (NEAA) Hitchcock Awards

♦ PANELIST: Portland (OR) Jazz Festival

♦ MEMBER: Jazz Journalists Association

Selected Professional Publications

(Ctrl + Return to open hyperlinked articles)

♦ Manufacturing Engineering Magazine: “Managing Manufacturing Processes

♦ Test & Measurement World: “Lost in Translation? Manufacturing Process Management

♦ Mass High Tech: “Tech Vet Dan Bricklin’s New Book Puts Blogosphere in Context

♦ Global Construction: Ongoing features summarizing industry analyses and studies

♦ Global Trade & Transportation: Quarterly summaries of industry status and forecasts

♦ Retail Market Newsletter (Global Insight): Various articles written and edited for executive subscribers

Selected Journalism and Artistic Publications:

♦ “Jazz and the Politics of Identity” (Chapter in “Indigenous Pop”, forthcoming from University of Arizona Press)

♦ AllAboutJazz (Web’s pre-eminent jazz site):

—“Thinking Mingus” (cover story & “Most Read Article”)

—“Michael Brecker: “Celebration of a Healer” (memorial)

—“Jazz-Rock Fusion: The People, The Music” (book review)

—“Jim Pepper Tribute Opens Portland Jazz Festival” (event coverage)

— “First Dance: John-Carlos Perea” (CD review)

—“Polar Bear Stomp: Jim Pepper” (CD review)

—“Afro-Indian Blues: Jim Pepper” (CD review)

—Created www.jimpepperlives.wordpress.com (cited as “Web’s best source of information on the topic”)

♦ InMotion Magazine

—“Jim Pepper: The Man Who Never Sleeps” (essay)

—“Jazz and the Politics of Identity: The Legacy of Jim Pepper” (featured analytical essay)

♦ jazz’halo magazine (Belgium)

—“It’s good where we’ve been…” (artist profile)

 

Bill Siegel

bmsiegel@comcast.net

+1.978.733.4123

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