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Career Highlights


High-Tech Fortune 100 and Fast-Growth Marketing/PR Leadership

  • Broad, deep exposure to all facets of PR and Marketing Communications ranging from start-ups to Fortune 100 companies  – including HP, Agilent, Compaq, and others

Global Brand Management

  • Redefined all collateral and sales support materials to support the introduction of a major new domain within the manufacturing industry: Manufacturing Process Management (MPM)
  • Led team that elevated MPM concept through aggressive media outreach and collaboration with key analysts, backed by complete redesign of the company’s sales/marketing collateral and total Web site redesign, successfully cementing company’s industry leadership

Entrepreneurial / Start-Up Management

  • Built Marketing/PR consultancy, quickly picking up clients ranging from high-tech leaders like Hewlett-Packard, Agilent, and Genuity, to start-ups and “brick and mortar” businesses

International Management

  • Managed global PR and Marketing in companies ranging from multi-billion dollar organizations to smaller $50-100M  vendors – collaborating with executive, R&D, and Marketing teams throughout Europe and Asia
  • Managed international functions and groups, devising systems and processes to ensure consistency in messaging adapted to corporate strategy and regional specificity

Strategic Planning

  • Developed long-range, international PR and Marketing strategies, as well as shorter-term tactical plans
  • Developed strategic communications plans that integrated PR, Marketing Communications, Web Marketing, Industry Analyst Relations, Event Support, Sales Channel development and strategic cross-functional and inter-company support

Broad Experience in All Aspects of Corporate PR and Communications

  • Developed overall communications plans and product launches, and managed projects from research to writing and editing, through production and distribution of finished collateral
  • Supervised international Marcom groups of in-house and external writers and designers

Contact Information:

Bill Siegel




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